Pricing & plans

Your sale. Two levels of support.

Lead your sale with our dashboard, MLS listing and expert guidance for $2,500 upfront, or let us handle everything as your agent for 1% at close.

Your home sells for

$1.4M

A 3% listing fee would be $42,000

Flat fee

You lead the sale with our dashboard and expert guidance. We list your home on the MLS without acting as your listing agent.

$2,500flat, upfront

Seller dashboard
Pricing and staging guidance
MLS + every major listing site
View and manage offers
Negotiation coaching

1% at closeWe handle everything

Nothing due upfront. The fee is 1% of your final sale price at closing.

$14,000of sale, at close

Your licensed agent handles the sale
Comp-backed pricing and pro photos
MLS + every major listing site
Showings and negotiations handled
Seller dashboard and offer tracking
Closing paperwork handled
Nothing out of pocket to start

Not sure which?

Fifteen minutes on the phone and we'll help you choose between a guided sale and full agent service before you commit.

Free15-minute call

No obligation
Real comps for your street
Both options priced out

Compare your options

Services vary by plan: $2,500 covers your dashboard, MLS listing and guidance. Choose 1% at close for full agent service.

How Stelo compares with a traditional agent and selling it yourself
Feature	Stelo$2,500 guided or 1% full service	Traditional agent5–6% commission	Sell it yourselfNo fee, all the work
Getting listed
Comp-backed pricing
Professional photography
On the MLS
Zillow, Redfin, Realtor.com
Yard sign and lockbox
Running the sale
Licensed advisor on your sale
Showings scheduled for you
Buyer screening
Offer review and negotiation
Track everything in the app
Closing
Disclosures prepared
Escrow and title coordinated
Closing paperwork handled
What it costs
Fee known before you list
Fee under $10k on a $1M sale

Your home sells for

$1.4M

Flat fee

$2,500flat, upfront

1% at close

$14,000of sale, at close

We handle everything

Not sure which?

Free15-minute call

Trusted by 100+ homeowners

They walked us through pricing with real comps and zero pressure. We listed that weekend and had three offers by Tuesday.

We priced it right the first time thanks to their comp review. Sold in nine days without a single price cut.

From staging tips to the final signature, they were in our corner the entire time. It sold above asking and the process never once felt out of our hands.

They say you can't sell fast, sell high, and keep the commission all at once — somehow this pulled it off for us.

The negotiation coaching exceeded every expectation we had. That support alone was worth it. Recommend it to any seller.

Tried it on a rental property first and saw the difference immediately. Very impressed — we used it again for our own house.

They walked us through pricing with real comps and zero pressure. We listed that weekend and had three offers by Tuesday.

We priced it right the first time thanks to their comp review. Sold in nine days without a single price cut.

From staging tips to the final signature, they were in our corner the entire time. It sold above asking and the process never once felt out of our hands.

They say you can't sell fast, sell high, and keep the commission all at once — somehow this pulled it off for us.

The negotiation coaching exceeded every expectation we had. That support alone was worth it. Recommend it to any seller.

Tried it on a rental property first and saw the difference immediately. Very impressed — we used it again for our own house.

The advice alone was worth it — what to fix, what to skip, and how to price. We kept money we assumed was gone.

Their guidance through disclosures and paperwork was outstanding. Every form was ready before we even asked, and nothing slipped.

Their showing schedule tool alone saved our sanity. Buyers came, we approved times, and it all just ran itself.

We've recommended them to two neighbors already, because the advice is honest and the process just works.

Before this we were juggling advice from four different people. Now it was one plan, and nothing about our sale slipped.

Their pricing advice got us multiple offers in the first week. Neighbors keep asking what our secret was.

My name is,

The advice alone was worth it — what to fix, what to skip, and how to price. We kept money we assumed was gone.

Their guidance through disclosures and paperwork was outstanding. Every form was ready before we even asked, and nothing slipped.

Their showing schedule tool alone saved our sanity. Buyers came, we approved times, and it all just ran itself.

We've recommended them to two neighbors already, because the advice is honest and the process just works.

Before this we were juggling advice from four different people. Now it was one plan, and nothing about our sale slipped.

Their pricing advice got us multiple offers in the first week. Neighbors keep asking what our secret was.

My name is,

First time selling on our own and it never felt that way. Someone answered every question within the hour.

Sold in two weeks and kept the commission. The step-by-step advice made the whole thing feel routine.

We had an offer question on a Sunday night and got a clear answer in minutes. Highly recommend.

Great value, especially compared to what an agent would have taken. Dependable, responsive, and hassle-free from list to close.

Fast answers, outstanding communication, and guidance that held up under offer-deadline pressure. Peace of mind, start to finish.

We got paired with a real person who understood our street, our timeline, and our number — and we hit all three.

First time selling on our own and it never felt that way. Someone answered every question within the hour.

Sold in two weeks and kept the commission. The step-by-step advice made the whole thing feel routine.

We had an offer question on a Sunday night and got a clear answer in minutes. Highly recommend.

Great value, especially compared to what an agent would have taken. Dependable, responsive, and hassle-free from list to close.

Fast answers, outstanding communication, and guidance that held up under offer-deadline pressure. Peace of mind, start to finish.

We got paired with a real person who understood our street, our timeline, and our number — and we hit all three.

Choose the support your sale needs

Stelo

$2,500 guided or 1% full service
Guidance or full agent representation
Live on the MLS in days
Showings and offers in the app
Pricing and staging guidance

Traditional agent

5–6% of your sale price
Fee unknown until closing
Locked into a listing term
One advisor, many clients
Nothing back if it stalls

Discount brokerage

Still a percentage of the sale
Advisor can change mid-sale
Photos and staging cost extra
Support thins out after listing
Service varies by ZIP code

Sell it yourself

No MLS without paying for it
Every showing is on you
Disclosure risk is yours
No comps to price against
Their agent negotiates at you

You are one call away from your local selling team

FAQ

Everything sellers ask us before listing — answered straight.

Stelo is a flat-fee way to sell your home in the Bay Area. You get a licensed local advisor, comp-backed pricing, a full MLS listing, and tools that run showings and paperwork — while you keep the commission a traditional listing would take.

Book a free pricing call or sign up directly, then we price your home against real comps, build the listing, and put it live on the MLS and every major site. Showings, offers, and disclosures all run through the app with your advisor a message away.

For $2,500 flat upfront, you get the seller dashboard, an MLS listing, and guidance on pricing, staging, reviewing offers and negotiation. You manage the sale; Stelo does not act as your listing agent. For 1% at close, your agent handles pricing, photography, the listing, showings, negotiation and closing paperwork.

With 1% at close, Stelo acts as your agent and handles the sale. With the $2,500 flat fee, you manage the sale using our dashboard, MLS listing and expert guidance; we do not act as your listing agent.

Choose the support you need: $2,500 upfront for tools, an MLS listing and guidance while you manage the sale, or 1% at close for full agent service that handles the sale for you.

That's your call. Offering buyer-side compensation is optional and negotiable — your advisor will show you what's typical for your area and price point so you can decide with real data.

Directly, in a shared workspace. You get updates on every showing and offer as they happen, and questions get answered fast — nights and weekends included, because that's when real estate happens.

Still have questions?

Let's talk — book a 15-minute intro call with our team