Stelo

An AI-native brokerage · Launching 2026

More listings.
$0 overhead.

An AI-native brokerage built to put more listings — and more income — in your hands, with the busywork handled for you.

5 questions, ~3 minutes. A founder reviews every application and replies within 48 hours. Applying commits you to nothing.

(01) The problem

You shouldn’t spend half your week on busywork.

Comps, paperwork, follow-ups, marketing — the work that doesn’t close deals.

(02) Who’s behind Stelo

Agents join people, not platforms.

Stelo is built by the team behind The Paid Agent — seller outbound for listing agents across 47 states, with over $500M in sales volume generated for clients. Before asking you to move your license, you should know exactly who we are.

Brayden Benz

Brayden Benz

Founder

Brayden spent the last three years growing The Paid Agent — the outbound seller cold-calling operation behind the $500M+ above. He’s the systems mind at Stelo: technical, hands-on, and focused on systematizing every part of the real estate transaction — from the online and social presence that fills the pipeline to the AI back office that runs it.

Rick Ojeda

Rick Ojeda

Designated Broker

Rick is coming up on four decades in real estate, with over $1B in personal sales volume. He’ll serve as Stelo’s designated broker — the oversight and compliance behind every founding agent’s business.

“After three years running outbound for listing agents at The Paid Agent, we kept seeing the same thing: great agents spending half their week on work that doesn’t close deals — and paying their brokerage for the privilege. So we’re building the brokerage we wished existed for them. One that handles the busywork, fills the calendar, and never asks you to recruit a downline to get ahead. The agents who join first are betting on us early, and we don’t take that lightly — founding agents get our best, first, for as long as they’re with us.”
(03) The model

Three jobs. We take two.

We do the busywork

Comps, paperwork, follow-ups, marketing — the work that doesn’t close deals lives on Stelo’s side, not yours.

We built the lead engine

Built by the team that ran outbound for listing agents at scale — ready-to-list sellers and serious buyers delivered into your calendar. You qualify, you don’t prospect.

You keep the upside

Uncapped earnings, no desk fees, no monthly fees — and every relationship you build stays yours.

(04) Your economics

Zero overhead. Uncapped upside.

At a traditional brokerage you pay for leads, marketing, software, and a desk — then split your commission on top. At Stelo, all of that is on us.

Covered by Stelo
$0
Leads & marketing
+
Covered by Stelo
$0
Software & desk fees
=
Your overhead
$0
Out of pocket, monthly
Annual savings
$15–30K+
Leads, marketing, software, desk fees

How we make money: we only earn when you close — a share of closed deals, nothing else. That’s the entire model, and it’s why everything else is $0.

Leads & booked appointmentsSteloIncluded$0
Marketing & contentSteloIncluded$0
CRM & softwareSteloIncluded$0
Comps & pricingSteloIncluded$0
Paperwork & follow-upsSteloIncluded$0
Desk & monthly feesSteloIncluded$0
E&O insuranceSteloPer transaction$65

(05) The offer you bring

Win the listing with 1.5%.

The seller-side offer that beats the 3% pitch at every kitchen table: 1.5% sell-side, capped at $40K. Same MLS, same syndication, same close — and the easiest yes in the room.

This is the seller’s fee, not your commission. Your economics stay your economics — the 1.5% is the weapon you carry into the appointment to win the listing.

(06) Who it’s for

Producers only. We mean it.

Built for

Listing agents already closing deals.

Running solo or leading a team — the model is the same: we bring the leads and the technology, you bring the relationship and the close. Applications ask for recent production; the founding cohort is reviewed, not open-enrollment.

Not for

Agents who want to build a downline.

There’s no revenue share here, no recruiting tiers, no sponsor trees. If the pitch you’re looking for is “recruit five agents and retire,” we’re probably not the right fit.

Straight answers

The questions you should ask.

Is this an MLM? Do I have to recruit? +
No. No downline, no sponsoring agents under you, no recruiting quota. You earn by closing deals — not by building a team beneath you. We pay you to produce, not to recruit.
What does it actually cost me? +
Nothing to join, and nothing every month. No desk fees, no software fees, no marketing fees out of pocket. The one cost tied to your deals is E&O insurance at $65 per transaction.
Are the leads any good? +
The pipeline’s built by the team that ran outbound for listing agents at scale — ready-to-list sellers and serious buyers delivered into your calendar, not cold names to chase. You qualify, you don’t prospect.
What does the AI do — and is it coming for my job? +
It runs the back office, not the relationships. Comps, paperwork, marketing assets, follow-ups — the work that doesn’t close deals. You stay on what actually wins listings: people. The software gets sharper the more you use it.
(07) The founding cohort

Where Stelo is today — honestly.

We’re early — which is exactly why the agents who join first get our best.

LaunchingMultiple states · 2026
ApplicationsOpen now — reviewed weekly by a founder
Broker of recordAnnounced before launch

First in line

Founding agents are first in line when the lead engine goes live — before any later cohort.

Shape the tooling

Direct input on the AI back office while it’s being built — the workflows get shaped around founding agents’ businesses.

Getting started

Days, not weeks.

Joining a brokerage shouldn’t take a quarter.

Step 01

Apply

A short application — who you are, what you produce, where you work.

Step 02

Qualify

A quick call to confirm the fit. We take producing agents, not everyone.

Step 03

Get set up

Paperwork, tools, and your pipeline — set up with you, not dumped on you.

Step 04

Go live

Walk into your first appointments. The back office runs from day one.

Founding cohort · 2026

Keep more of what you close.

5 questions, ~3 minutes. A founder reviews every application and replies within 48 hours. Applying commits you to nothing.