About Stelo

The company behind your sale.

We build the software Bay Area sellers use to run their sale, and we work with licensed partner agents when you want the sale handled for you.

What we believe

Know the fee before you list

You pick a plan knowing what it costs. Buyer-agent compensation is a separate decision, and it's yours to make.

See pricing

Where to check

Where the fees are
Published on the pricing page
When you choose
Before you list
Buyer-agent compensation
Separate, optional and negotiable

Software for the routine work

Your sale and its offers live in one seller dashboard, on either plan, so you can check where things stand whenever you want.

How offers work

Where to check

On either plan
Seller dashboard
Where it appears
MLS + every major listing site
Showings
How visits are plannedHow showings work

A licensed agent where it counts

If you want the sale handled for you, a licensed partner agent handles it, and your signed agreement names them. The licensing page sets out who does what.

How licensing works

Where to check

Who handles a full-service sale
A licensed partner agent
Where it's written down
Your signed agreement
On the flat-fee plan
You lead the sale; Stelo is not your listing agent

You choose the level of help

Some sellers want to lead the sale; others want it handled. Both are real options, and a free 15-minute call is enough to pick one.

Read the selling guide

Where to check

Lead it yourself
The flat-fee plan
Have it handled
Full service with a licensed partner agent
Still deciding
A free 15-minute call

Say plainly what we are

Stelo is a technology platform working with licensed partner agents. Your signed agreement spells out each role in your sale.

Read terms & policies

Where to check

What Stelo is
A technology platform
Who does what
Spelled out in your signed agreement
Roles on each plan
Set out on the licensing pageHow licensing works

More from the company

Work with us, read seller reviews or find a quick answer.

Careers

Product, operations and licensed roles. Tell us what you'd like to work on.

Become an advisor

For licensed real estate professionals who want to work with Stelo sellers.

Reviews

What sellers say about selling their home with Stelo.

Help center

Short answers on plans, showings, offers, closing and your account.

Stelo at a glance

The company in one place: what we are, where we work and how to reach us.

Stelo Inc.

What we are

A technology platform working with licensed partner agents

How licensing works
Founded by

Brayden Benz

Based in

555 Bryant St, San Francisco, CA 94107, US

Where we sell

San Francisco, the Peninsula, the South Bay, the East Bay and the North Bay

Share your address on a free call and we'll confirm the service for your home.

Bay Area market data
Plans

$2,500 flat, paid upfront, or 1% at close with a $3,500 minimum

Buyer-agent compensation is separate, optional and negotiable.

See pricing
Email

hello@steloestate.com

Email us
Phone

(920) 606-2580

Call us

Press, partners or anything else: email the team and we'll pass your note to the right person.

You are one call away from your local selling team

FAQ

Questions about the company, answered straight.

Stelo is a technology platform for selling a Bay Area home, working with licensed partner agents. Lead your own sale with our dashboard, MLS listing and guidance, or have a licensed partner agent handle it. Both plans are priced on the pricing page.
No. On the flat-fee plan you lead the sale and Stelo does not act as your listing agent. Choose full service if you want a licensed partner agent to handle it for you.
No. Buyer-agent compensation is separate from both Stelo fees. Whether to offer it is your call; it's optional and negotiable.
Across the Bay Area, including San Francisco, the Peninsula, the South Bay, the East Bay and the North Bay. Share your address on a free call and we'll confirm the service available for your home.
Stelo Inc. was founded by Brayden Benz and is based in San Francisco. The idea is simple: better software for sellers, licensed partner agents when you want the sale handled, and a fee you know before you list.

Still have questions?

Let's talk — book a 15-minute intro call with our team